If you want to win more listings, there’s one strategy that top agents consistently use: sending more CMAs. It’s not just about market data—it’s about creating a small, valuable action homeowners can take that moves them closer to listing their property.

Let’s compare two agents:

• Agent A sends 5 CMAs per month and secures 1 listing.

• Agent B sends 15 CMAs per month and secures 4 listings.

The difference? Agent B gives homeowners more opportunities to engage and take that first step—a small, low-pressure commitment that opens the door to future listings.

Why CMAs Work:

• Build Trust as the Expert: CMAs position you as the knowledgeable, go-to agent.

• Micro-Commitment from Homeowners: By offering a free, personalized CMA, you give sellers an easy way to start working with you, without committing to the full process yet. This small step builds momentum toward listing.

• Focus on the Target: Having a goal of sending out more CMAs each month gives you a clear target to focus on, making it easier to track your efforts and see results.

Want to increase your listing opportunities? Start sending more CMAs and give homeowners that easy first step with you. Tools like Real Estate GPT and Real Home Value AI help automate the process so you can scale your efforts and focus on selling.

Webinar: For $7 We Will Show You More Of The Secrets We Use To Find Hot Leads In Your Email List

To send more CMA’s we must first identify hot leads in our database whom we can provide them to.

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If you have any questions regarding scaling your business or getting more clients, feel free to use our Lead Gen GPT tool below.