Newsletter Nuggets: No.1 Reason Agents Don't Convert New Deals ...

Good Morning Agents,

Today, I want to spotlight a cardinal sin I see agents commit all too often with their newsletter marketing—and it's costing them hundreds of thousands of $$$.

What’s the number one mistake (besides not sending anything to their list at all... smh)?

It’s sending great content... but then directing their audience in a million different directions: links to listings, market reports, their website, social media, etc. It’s like sending your leads on a wild goose chase.

Here’s the reality: if you’re scattering your traffic to a gazillion places, you’re not converting it into money. Do you feel me?

Let’s break this down. If you want your newsletter to drive results, it needs to be laser-focused. Like I’m doing with you today—your goal should be to highlight a pain point (like changes in market conditions, a hot trend in a neighborhood, or strategies for selling during the winter months).

Then—direct them to one, and only one, place to take action.

Example: Imagine running a newsletter highlighting a drop in listing supply in the GTA, targeting homeowners who are considering listing their homes.

Call to Action: “Reply ‘Help’ to this email if you want to discuss listing your home before the market shifts.”

Simple, but I promise you effective.

See what we did there? One message, one point, and one clear CTA. When you keep it simple, you drive action. Every additional link, distraction, or call to “check out my socials” dilutes your impact.

Here’s the golden rule: The Rule of One—one message, one call to action, one outcome.

Why? Because simplicity drives results. If you focus on one thing, you’ll get better results. Think about it: if you send just 8 targeted newsletters a month and land only 2 new listings from it, your ROI would be insane. 🔥

Our goal? To show you how to find deals and $$$ sitting right in your list. All it takes is getting your audience to resonate with your message, respond, and start a conversation.

So, let’s simplify, focus, and convert. Your list is a goldmine—let’s stop leaving money on the table.

Just cover your set up fee initially and pay us when you secure your first deal.

As we enter the holiday season we have super limited availability so book you slot now to avoid disappointment.

Warm regards,

The Solas Marketing Team

P.S. To work with us, just cover your setup fee initially and pay the monthly fee only after you close your first deal.