Good morning realtors,

The key to converting leads is to first draw them in with what they want, then provide them with what they need.

Marketing effectively is akin to giving a dog medicine wrapped in ham. It's about enticing first, then delivering value. As realtors, mastering this approach is crucial for engaging potential leads effectively, especially those in your cold email list.

Begin with irresistible offers to grab attention:

1. Instant Home Valuation: Promote this service with the promise of delivering a property's value in minutes. This "ham" gets clients on the call, where you can explain the need for a more detailed assessment to secure an accurate valuation.

2. One-Day Curb Appeal Makeover Tips: Attract leads with quick tips to beautify their homes fast. Once engaged, guide them through more extensive enhancements that you can manage over a week, ensuring their property is sale-ready.

3. Comprehensive Market Analysis In Minutes (CMA): Offer this analysis as a snapshot of the market. On the call, delve deeper into personalized insights and how they impact the client's selling strategy.

4. Instant Tax Compliance Guide: Simplify complex regulations with a straightforward guide. Use the follow-up interaction to discuss detailed compliance requirements pertinent to their sale.

5. Free Consultation for a Full Property Evaluation: Use this as a preliminary offer. During the consultation, introduce tailored services like staging and minor renovations that could significantly increase their home's market value.

Each of these offers serves as the initial hook—the "ham"—to attract leads. Once you have their attention and they are on the call, that’s your opportunity to "sell the vacation," explaining in detail the benefits and next steps in their real estate journey, effectively giving them the "medicine."

Once again for the people in back:

The key to converting leads is to first draw them in with what they want, then provide them with what they need.

Want to discover how we connected Andrew in St John’s with 7 sellers from 42 leads in only a few weeks?

Book a call with us and we will break down our process, and how we can fill up your listings pipeline for this summer with at least 2/3 more listings

We only work with one agent per market, so reserve your space now:

Catch you in the next one!

Lorcan