- Real Estate GPT
- Posts
- Free Tutorial - How To Improve Lead Quality
Free Tutorial - How To Improve Lead Quality
Finding leads that ACTUALLY convert
Real Estate
July 09, 2024
Let me preface this newsletter with this, there is no golden goose in advertising.
But, we can stack the odds in our favour when we understand the principals in advertising that can dramatically improve the quality of the leads we produce.
In its its simplest form, lead generation is like any other transaction. However, instead of the currency being money, it is the contact info of the homeowners.
And just like bills and currencies, some types are worth far more than other.
So.. how can we improve the quality of your leads?
Simply put, we must identify the pain point of the buyer / seller and offer a free solution to it.
EG - Buyer (pain point - cannot find homes in their price range),
Solution - a guide and list of local homes compiled by you
EG - Seller, worried about interest rates and selling
Solution - a guide showing how to avoid first time buyers and access cash buyers.
Now, let’s say we ran a campaign for an instant home valuation. This would appeal to all homeowners as opposed to homeowners / buyers with intent.
Do you understand?
By highlighting the pain point and offering a free solution / resource. We will generate leads.
Do you want to find out more, book a call with us below for a free demo:
And as a thank you for hopping on the call, we will show you a cool way to find free seller / listing leads in your area.
Market Breakdown - number of homeowners we have connected our clients with over the past 30 days
( Note:These markets are no longer available, we only work with 1 agent per market)
Whiterock: 46
Toronto: 37
St. Johns: 49
Vancouver: 54
Missassagua: 55
Oshawa: 70
Whistler: 32