1. Generic Services Offered

Common Realtor Services with No Unique Value Proposition

Cody's advertisement lists services such as home valuation, exclusive listing package, ambition, integrity, and a proven record of getting the job done. While these attributes are positive, they are expected from any professional realtor.

There is no unique selling point or specialized service that sets Cody apart from other realtors in the market.

2. Not Tailored to Specific Needs

Lacks Distinction Between Buyer and Seller Needs

The advertisement does not specify whether the services are tailored for buyers or sellers. It vaguely mentions helping with browsing, buying, or selling, which makes it too generic.

Potential clients are left wondering how Cody’s services specifically benefit them, whether they are looking to buy or sell a property.

3. Generic Imagery and Lack of Clear Call to Action

Uninspired Visuals and Missing Call to Action

The image used in the advertisement is very generic, featuring a standard headshot and basic branding. There is no compelling visual element to capture attention. Additionally, there is no clear call to action (CTA) that tells the audience exactly what they should do next.

Effective advertisements usually have a specific, actionable step for potential clients to take, such as scheduling a consultation or visiting a website.

So.. what can Cody do to improve his ad performance?

Advertising Essentials: Addressing Pain Points with Clear Offers and CTAs

Identify Pain Points:

Effective advertising starts with understanding the specific needs and challenges of your target audience. For buyers, this could mean finding the perfect home within budget or navigating the complexities of financing. For sellers, it might involve selling quickly at a favorable price or staging their home to attract buyers.

Present a Clear Offer:

Once the pain points are identified, the advertisement should present a clear and compelling offer that addresses these issues. This could be a special discount, a unique service, or a guarantee that differentiates your services from the competition.

Include a Clear Call to Action (CTA):

Finally, every advertisement should have a clear and specific call to action. This tells the audience exactly what step to take next, such as scheduling a consultation, calling for more information, or visiting a website. A strong CTA encourages immediate response and engagement, making it easier for potential clients to reach out and benefit from your services.

We are back accepting clients for seller lead generation.

If you would like to see our system for creating compelling lead magnets that effectively address homeowners pain points

And

Bring you leads that have intent to sell

Then we would love to meet you

PS. those who book a call with us today will receive a free seller address finder strategy guide on how to find more sellers in your area free.